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Battery-electric vehicles (BEVs) led plug-in hybrids (PHEVs) in the electric vehicle (EV) mix nine months into 2025. But which brands and models led the global market? Autovista24 editor Tom Geggus explores the data.
The global EV market recorded 15,183,434 sales between January and September, according to the latest data from EV Volumes. This equated to a year-on-year increase of 30%.
This was helped by a 23.2% uptick in September when 2,122,838 plug-in units were delivered. As a result, the market stabilised after February’s 51.6% increase was followed by six months of shrinking sales growth.
Across the first nine months of 2025, EV growth and volumes have been driven by BEVs. The powertrain recorded 9,755,151 sales in the period, up 33.3% year on year. Meanwhile, PHEVs saw a delivery increase of 24.6% with 5,428,283 models hitting the roads. EV Volumes includes range-extended electric vehicles in this powertrain category.
BEV sales grew by 30.6% in September alone, with the powertrain’s biggest volume month of 2025 so far. This helped to pull up the overall EV market. Meanwhile, the PHEV performance continued to slide, with a 10.5% increase recorded in September, the lowest result for the powertrain so far in 2025.
The monthly BEV delivery total has cleared one million sales every month since March. PHEVs, on the other hand, broke the 700,000-volume mark for the first time in 2025 during September. All-electric cars represented 64.2% of the EV market between January and September, up 1.5 percentage points (pp) year on year.
Battle of the brands
BYD enjoyed a wide lead in the global EV market across the first nine months of 2025. It accounted for 19.3% of all plug-in vehicle sales as its volumes grew by 15.3% to 2,928,446 units. It took more than twice the market share of its next closest competitor, Tesla.
However, this is not a straightforward success story for the Chinese carmaker. As the market becomes increasingly competitive, BYD’s share shrank by 2.5pp compared with the first nine months of 2024.
BYD does offer a huge number of both BEVs and PHEVs, which have consistently placed high up the rankings. The brand offers seven of the top 10 best-selling PHEVs between January and September.
The BYD Song Plus, also known as the Seal U, came first in the PHEV table three quarters into 2025. It recorded 262,445 sales and took a 4.8% share. It was followed by the BYD Qin Plus with a 3.5% share and 192,479 sales. The Song Pro was next with 175,263 deliveries and 3.2% of the market.
Then came the Seal 6 in fourth with a 3.1% share and 167,577 sales. The Qin L was sixth with 132,794 sales and 2.4% of the market. The Destroyer 05, also known as the Seal 05, finished seventh with a 2.2% share and 120,790 sales. The Song L came eighth with 2% of the PHEV market thanks to 110,129 deliveries.
BYD’s BEV bump
While capturing fewer spaces in the global BEV top 10, BYD still held more spots than any other brand. Between January and September, it took four positions in the table. The BYD Seagull, also known as the Dolphin Surf, was the world’s fourth most popular all-electric model. It recorded 292,579 sales with a 3% market share.
The Yuan Plus, also known as the Atto 3, came seventh with a 1.9% share after selling 184,300 units. The Yuan Up, otherwise known as the Atto 2, came eighth with a 1.8% share and 174,137 deliveries. The Dolphin sat in ninth with 162,744 sales, capturing 1.7% of the global BEV market.
BYD’s powertrain split between January and September was well balanced, with PHEVs making up 50.2% of its EV sales. Accordingly, its two leading models were the Seagull BEV and the Song Plus PHEV. The former accounted for 10% of its EV sales, while the latter made up 9%.
A contrasting brand
The second-best-selling EV brand could not be more of a contrast with BYD. Instead of selling a wide range of models, evenly split across electric powertrains, Tesla offers only a handful of BEVs.
The Model Y continues to lead the carmaker’s sales figures, making up 66.4% of its deliveries in the first nine months of 2025. The Model 3 followed not far behind, accounting for nearly a third of its sales at 30.4%. Meanwhile, the Cybertruck, Model X and Model S contributed a fraction towards the brand’s total.
Tesla controlled the top two positions in the global BEV market nine months into 2025. The Model Y accounted for an unchallenged 8.3% of all-electric car sales, with 808,173 units delivered between January and September. Meanwhile, Model 3 followed in a distant second with a 3.8% hold and 369,756 sales.
Led by these popular BEVs, Tesla sold 1,216,655 units in the first nine months of 2025. This meant the BEV-only brand made up 8% of the global EV market, staying ahead of its competitors. However, it also saw increasing competition as its share dropped by 3.1pp compared to one year prior.
Third for Geely
BYD and Tesla’s market share was eroded by the likes of Geely in the first three quarters. The brand’s results, which include Galaxy, put it third in the global EV ranking between January and September. The carmaker took a 5.6% share of the market, up by 3.5pp from the same period in 2024.
Geely has enjoyed triple-digit growth in every quarter so far this year. With 844,630 units delivered between January and September, this equated to a sales increase of 238% year on year. However, this was slightly lower than the year-to-date growth of 286.3% recorded in June and 274.6% in March.
The brand’s results leant more heavily towards all-electric propulsion, as 69.8% of its EV sales were of BEV models. Much of this was down to the Geely Gerome Xinguan, which took third in the BEV top 10. It recorded 343,514 deliveries, making up 3.5% of the market. The all-electric car also accounted for 40.7% of the brand’s overall EV sales.
The Galaxy Starship 7 took 10th in the PHEV table in the first nine months of the year. It accounted for 1.8% of the market and 11.8% of the brand’s total deliveries.
Only two models in the PHEV top 10 did not come from BYD or Geely. The Aito M8 finished in ninth, recording 104,327 sales and capturing 1.9% of the market. Above it, the Li Auto L6 took fifth with 135,068 sales and a 2.5% market share.
The brand took 10th in the overall ranking, delivering 312,167 EVs, down 13.8% year on year. Its grip weakened by 1pp accordingly. So, which brands captured the rest of the top 10 EV brand table across the first three quarters of 2025?
The BEVs building global brands
Wuling, including Baojun, sold the fourth largest volume of EVs between January and September. This meant a market share of 3.8%, up by 0.3pp. This was thanks to 576,134 EV sales, up 42.8. Its Wuling Mini took fifth in the global BEV rankings with a 2.9% hold and 287,082 deliveries.
The model was followed by the Xiaomi SU7 in sixth with 2.3% of the BEV market, recording 219,810 deliveries. With a 1.4% share, the Xpeng MO3 climbed to 10th with 131,812 sales. The model has climbed the table since first recording sales in August last year.
This allowed Xpeng to take ninth in the overall EV ranking as it sold 313,258 units overall, up 215.4% year on year. The carmaker saw the second largest increase in market share in the table, up 1.2pp to 2.1%.
Just 0.4pp ahead in eighth was Leapmotor with a 2.5% share and 386,141 sales, up 126.5%. In seventh was another Chinese brand, Chery, having recorded 388,142 deliveries, equating to a year-in-year increase of 132.6%. Its grip on the EV market tightened by 1.2pp to 2.6%.
It drew up close to one of two European brands in the table. In sixth, BMW accounted for 2.6% of all plug-in sales across the world, down 0.8pp. Its sales were only up by 1.9%, with 399,163 EVs delivered.
The only other European brand to land a top 10 spot was Volkswagen in fifth. It claimed 2.8% of the market, up from 2.7% at the same point last year. With sales up by 32% to 419,882 units, it enjoyed slightly better growth than its German competitor. Alongside BYD, Tesla and Li Auto, these brands will need to pull out all the stops to keep their market share from slipping further towards the end of 2025.